Search Engine Marketing (SEM) Certification Program
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Search Engine Marketing (SEM) Certification Program
- 10+ Lessons
- 100+ Studenst
Search Engine Marketing (SEM) Certification Program at G-Tec Trichy
Master Google Ads, Microsoft Advertising & Paid Search Strategies
Become a certified SEM specialist and run high-converting paid search campaigns on Google, Bing, and YouTube. Learn keyword bidding, audience targeting, and ROI optimization from industry experts.
Key Learning Outcomes
✔ Google Ads Mastery – Search, Display, Shopping, & Performance Max
✔ Microsoft Advertising (Bing Ads) – Tap into untapped markets
✔ Audience Targeting – Remarketing, in-market segments, and custom intents
✔ Conversion Tracking – Google Tag Manager & GA4 integration
✔ AI-Powered Bidding – Smart campaigns & automated strategies
Detailed Curriculum
Module 1: Google Ads Fundamentals
Campaign structure & best practices
Keyword research (Match types, negative keywords)
Ad copywriting & extensions
Quality Score optimization
Module 2: Advanced Campaign Types
Performance Max – AI-driven omnichannel ads
YouTube Ads – Skippable & non-skippable video ads
Google Shopping – Product feed optimization
Display & Discovery Ads – Visual & native advertising
Module 3: Microsoft Advertising (Bing Ads)
Bing vs. Google Ads differences
LinkedIn profile targeting (Bing + LinkedIn integration)
Lower CPC strategies for niche industries
Module 4: Optimization & Automation
Smart Bidding strategies (tCPA, tROAS)
A/B testing ad variations
Competitor analysis with SpyFu/SEMrush
Reporting & dashboarding (Google Looker Studio)
Hands-On Projects
Run a Google Search Campaign (Live Budget Provided)
Optimize a Shopping Feed for E-Commerce
Create a Microsoft Advertising Strategy
Build a Performance Max Campaign from Scratch
Who Should Enroll?
Digital Marketers expanding into paid search
E-Commerce Managers running Shopping Ads
Agency Professionals managing client accounts
Entrepreneurs scaling lead generation
Career Switchers entering performance marketing
Program Benefits
Certification: Google Ads Certified + Microsoft Advertising Accredited
Live Campaign Execution – Real ad spend provided
AI & Automation Tools – Smart Bidding, Optmyzr
Placement Support – Resume & LinkedIn optimization
Lifetime Access – Course updates & community
Career Opportunities
PPC Specialist (₹5-12 LPA)
SEM Manager (₹8-18 LPA)
Performance Marketing Lead (₹10-20 LPA)
E-Commerce Ads Expert (₹6-15 LPA)
Bonus for Early Enrollment
Free Workshop – “Google Ads AI Bidding Strategies”
Internship with Google Premier Partner Agencies
Access to $500 Google Ads Credit (For Live Practice)
FAQ
4-6 months (Weekend & Weekday batches available)
Basic Python knowledge is helpful, but beginners can join.
Yes, a globally recognized AI certification is provided
Yes, live online classes with recordings are available.
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